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Source: penspencilspaintandpapers.wordpress.com In India, where culture, traditions, and emotions play a crucial role in consumer decisions, color psychology in branding is more important than ever. The colors you choose for your brand can influence how customers perceive and connect with your business. From luxury brands using royal blue and gold to startups opting for vibrant reds and yellows, color decisions can make or break a brand identity. Source: www.pinterest.com Understanding Color Psychology Different colors evoke different emotions and perceptions. Here’s a breakdown of how key colors are interpreted in branding, particularly in the Indian market: Red: Energy, passion, and urgency (e.g., Zomato, Airtel) Blue: Trust, reliability, and professionalism (e.g., SBI, Infosys) Yellow: Optimism, warmth, and affordability (e.g., Swiggy, Reliance Trends) Green: Growth, health, and sustainability (e.g., Dabur, Patanjali) Orange: Creativity, youthfulness, and enthusiasm (e.g., Paytm, Bi...