The Leograph Blogs - Media and Entertainment updates and insights

  The Color of Christmas: Why Is It Red?  A  fascinating mix of  history, religion, culture, and branding . What was Santa’s original look, really? Every December, the world turns  red . Red lights. Red hats. Red ribbons. Red everywhere. But have you ever paused to ask: Why red? Was Christmas  always  this color? And did Santa really start out this way? The answer is a fascinating mix of  history, religion, culture, and branding . Christmas Wasn’t Always Red In the  early centuries of Christmas celebrations , red wasn’t the dominant color at all. Different cultures associated Christmas with different hues: Green  → Life, rebirth, evergreen trees surviving winter White  → Purity, snow, divinity Gold  → Light, royalty, the Star of Bethlehem Blue  → Calm, night sky, Mary’s robes in Christian art In fact,  green  was the strongest early Christmas color, symbolizing  hope and renewal  during the harsh winter...

  Top 10 Mistakes Brands Make While Creating Digital Content (and How to Avoid Them) In today’s world, content is no longer optional — it’s the  engine  that drives brand visibility, trust, and revenue. But while every brand is producing content, only a few are doing it  right . Most businesses unknowingly make simple mistakes that limit their reach, weaken their message, and waste valuable time and money. At The Leograph, after working with  50+ brands across media, events, and digital campaigns , we’ve observed the same patterns repeat. Here are the  top 10 mistakes brands must avoid  to create powerful, effective digital content. 1. No Clear Objective for Each Piece of Content Many brands create content because “you have to post something.” But content without purpose is noise. Before creating, ask: Is this meant to educate? Is this meant to convert? Is this meant to entertain? Is this meant to build trust? 🎯  Solution:  Set a single, cle...

A Beginner’s Guide to Creative Direction for Brands How The Leograph Helps Brands Bring Their Ideas to Life with Clarity, Story, and Visual Intelligence Photo by cottonbro studio: https://www.pexels.com/photo/a-man-and-a-woman-in-chess-fashion-8443644/ Every successful brand you admire—big or small—has one secret weapon behind the scenes:  Creative Direction . It’s what makes a brand look sharp, sound consistent, feel premium, and communicate clearly. But for most businesses, creative direction feels confusing, overwhelming, or “too big” to implement. This guide breaks it down in the simplest way—and shows how  The Leograph  uses creative direction to turn ideas into powerful brand systems. What Is Creative Direction? Creative direction is the  brain  behind all visual, content, and communication decisions of a brand. It answers questions like: How should the brand look and feel? What story should it tell? What emotions should it create? How should campaigns, vi...

Over-the-top (OTT) platforms have revolutionized the Indian entertainment landscape, offering audiences unprecedented access to diverse content at their convenience. This shift has been propelled by increased internet penetration, affordable smartphones, and a growing appetite for varied content among Indian viewers. Growth of the OTT Market in India As of 2024, the Indian OTT audience reached approximately 547.3 million users, marking a 14% year-on-year growth. This expansion is primarily driven by advertising-based video on demand (AVOD) services, which saw a 21% increase in users. In contrast, subscription-based video on demand (SVOD) services experienced a slight decline of 2% during the same period.  Several OTT platforms have emerged as leaders in the Indian market, each offering unique content and subscription models: 1.  JioHotstar . : With over 100 million active subscribers in 2024, Disney+ Hotstar holds the largest market share among Indian OTT platforms. Its exten...

In a landmark move reshaping India's entertainment landscape, Reliance Industries and The Walt Disney Company have merged their streaming platforms, JioCinema and Disney+ Hotstar, to create a unified service named  JioHotstar . This strategic alliance, valued at approximately $8.5 billion, positions JioHotstar as a formidable contender in the nation's burgeoning over-the-top (OTT) market. Merger Details and Ownership Structure Finalized on November 14, 2024, the merger resulted in the formation of a joint venture where Reliance holds a 63.16% stake, and Disney owns the remaining 36.84%  angelone.in . This collaboration consolidates their digital assets, including over 120 television channels and two streaming services, under the JioHotstar brand. Nita Ambani serves as the chairperson of the new entity, with media veteran Uday Shankar as vice-chairperson   reuters.com . Source:jiohotstar.com Unified Content Library and Subscription Model JioHotstar amalgamates the extensiv...