The Leograph Blogs - Media and Entertainment updates and insights

  One of the most common questions I hear from investors is: “Why should we put money into films?” It’s a fair question. After all, cinema is unpredictable. We can never fully say what works and what doesn’t — because in the end,  the audience are the decision makers.  A well-made film might still underperform, while a modest production could become a cultural phenomenon. So, where does this leave investors, producers, directors, and actors? Let’s unpack it. The Unpredictability of Cinema Cinema is influenced by dozens of variables: release timing, competition, marketing campaigns, reviews, word-of-mouth, even the collective mood of society. A film that looks perfect on paper can still falter. But unpredictability is not the same as risk without reward. In fact, cinema is one of the few industries where a single success can build  multi-generational IP . Films Are Not Just Art — They’re Intellectual Property A film is not only a story on screen. It is an  asset ...