The Leograph Blogs - Media and Entertainment updates and insights

  The Color of Christmas: Why Is It Red?  A  fascinating mix of  history, religion, culture, and branding . What was Santa’s original look, really? Every December, the world turns  red . Red lights. Red hats. Red ribbons. Red everywhere. But have you ever paused to ask: Why red? Was Christmas  always  this color? And did Santa really start out this way? The answer is a fascinating mix of  history, religion, culture, and branding . Christmas Wasn’t Always Red In the  early centuries of Christmas celebrations , red wasn’t the dominant color at all. Different cultures associated Christmas with different hues: Green  → Life, rebirth, evergreen trees surviving winter White  → Purity, snow, divinity Gold  → Light, royalty, the Star of Bethlehem Blue  → Calm, night sky, Mary’s robes in Christian art In fact,  green  was the strongest early Christmas color, symbolizing  hope and renewal  during the harsh winter...

  Top 10 Mistakes Brands Make While Creating Digital Content (and How to Avoid Them) In today’s world, content is no longer optional — it’s the  engine  that drives brand visibility, trust, and revenue. But while every brand is producing content, only a few are doing it  right . Most businesses unknowingly make simple mistakes that limit their reach, weaken their message, and waste valuable time and money. At The Leograph, after working with  50+ brands across media, events, and digital campaigns , we’ve observed the same patterns repeat. Here are the  top 10 mistakes brands must avoid  to create powerful, effective digital content. 1. No Clear Objective for Each Piece of Content Many brands create content because “you have to post something.” But content without purpose is noise. Before creating, ask: Is this meant to educate? Is this meant to convert? Is this meant to entertain? Is this meant to build trust? 🎯  Solution:  Set a single, cle...

A Little History Studio Ghibli has always had a way of making the ordinary feel magical. In a fast-paced, digital world, its slow, immersive storytelling feels like a breath of fresh air. The studio, founded in 1985 by legendary filmmakers Hayao Miyazaki, Isao Takahata, and producer Toshio Suzuki, has shaped the world of animation in ways few could have imagined. My Neighbor Totoro , 1988 With classics like  My Neighbor Totoro ,  Spirited Away , and  Howl’s Moving Castle , Ghibli introduced audiences to lush, hand-drawn landscapes and deeply human narratives. These films do more than entertain—they evoke emotion, nostalgia, and a sense of wonder. Over the decades, Ghibli’s distinctive art style has transcended cinema and become a cultural phenomenon. The Rise of the Ghibli Aesthetic Online Today, the internet is in love with the  Ghibli aesthetic . AI-generated Ghibli-style videos are taking over social feeds, bringing picturesque scenes to life in ways that feel fam...

In a landmark move reshaping India's entertainment landscape, Reliance Industries and The Walt Disney Company have merged their streaming platforms, JioCinema and Disney+ Hotstar, to create a unified service named  JioHotstar . This strategic alliance, valued at approximately $8.5 billion, positions JioHotstar as a formidable contender in the nation's burgeoning over-the-top (OTT) market. Merger Details and Ownership Structure Finalized on November 14, 2024, the merger resulted in the formation of a joint venture where Reliance holds a 63.16% stake, and Disney owns the remaining 36.84%  angelone.in . This collaboration consolidates their digital assets, including over 120 television channels and two streaming services, under the JioHotstar brand. Nita Ambani serves as the chairperson of the new entity, with media veteran Uday Shankar as vice-chairperson   reuters.com . Source:jiohotstar.com Unified Content Library and Subscription Model JioHotstar amalgamates the extensiv...