The Leograph Blogs - Media and Entertainment updates and insights

Over-the-top (OTT) platforms have revolutionized the Indian entertainment landscape, offering audiences unprecedented access to diverse content at their convenience. This shift has been propelled by increased internet penetration, affordable smartphones, and a growing appetite for varied content among Indian viewers. Growth of the OTT Market in India As of 2024, the Indian OTT audience reached approximately 547.3 million users, marking a 14% year-on-year growth. This expansion is primarily driven by advertising-based video on demand (AVOD) services, which saw a 21% increase in users. In contrast, subscription-based video on demand (SVOD) services experienced a slight decline of 2% during the same period.  Several OTT platforms have emerged as leaders in the Indian market, each offering unique content and subscription models: 1.  JioHotstar . : With over 100 million active subscribers in 2024, Disney+ Hotstar holds the largest market share among Indian OTT platforms. Its exten...

Project design in media production is a crucial phase that lays the foundation for a successful media project. Whether it’s a film, advertisement, digital marketing campaign, or social media content, well-structured project design ensures smooth execution, optimal resource utilization, and a high-quality final product. This article explores the key components, methodologies, and best practices in media project design. Project Design in Media Production Project design in media production involves a systematic approach to planning, organizing, and managing resources to achieve creative and business objectives. It includes conceptualization, pre-production planning, production workflows, and post-production management. Key Components of Media Project Design  1. Concept Development    - Ideation and brainstorming    - Identifying the target audience    - Defining project goals and objectives    - Research and feasibility study 2. Pre-Production P...

Production design is the backbone of visual storytelling. Whether it's a film, television series, advertisement, music video, or even a stage play, the production design establishes the mood, setting, and overall aesthetic that immerses the audience in the narrative. It encompasses everything from sets, props, costumes, and lighting to color schemes, architecture, and even the tiniest details that bring a world to life. A well-executed production design not only enhances the visual appeal but also plays a critical role in storytelling, audience engagement, and even marketing. Here’s why good production design is crucial for any media production, with examples to illustrate its impact. 1. Establishing the World and Mood of the Story Production design sets the stage for the audience, allowing them to step into the world of the story. It gives context, defines the era, and shapes the emotional tone of the content. Example: "Blade Runner 2049" (2017) Source: USA Today Denis V...

Doordarshan’s DD Orginals : "Mahakumbh – The River of Faith" On February 6, Doordarshan quietly dropped something truly special—a masterpiece titled "Mahakumbh: The River of Faith" ON YOUTUBE. DDINDIA - https://www.youtube.com/@DDIndia As I watched, I felt something deep within—memories of a time when Doordarshan wasn’t just a channel, but an emotion. A bridge that connected every Indian, from the bustling cities to the quietest villages. And now, with DD Originals, it feels like Doordarshan is not just making a comeback—it’s reclaiming its throne.  Doordarshan: The Channel That Defined a Generation. There was a time when every Indian home had just one source of information, entertainment, and culture—Doordarshan. It was the window to the world, yet so uniquely Indian. From waking up to the soulful 'Sare Jahan Se Achha' tune to eagerly awaiting 'Malgudi Days', 'Ramayan', 'Chitrahaar', and 'Surabhi', DD was a part of our daily...